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CKCA President Reflects on Her Two-Year Term 2024-2026

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CKCA President Reflects on Her Two-Year Term 2024-2026

CKCA’s presidential address: “I have seen incredible resilience in this industry”

Amrita Bhogal, President of the Canadian Kitchen Cabinet Association, addressed the participants of the CKCA 2026 Spring Regional Conference, held May 12-14 in Hamilton, Ontario. Here are the president’s remarks about leadership and the work of the CKCA.

For every CKCA event I have always focused on sharing a key learning and over the weeks as I was gathering my thoughts for tonight, I kept asking myself one question: “How do you summarize a journey that changed you while you were living it?” And honestly… I’m still not sure you fully can.

When I stepped into the role of President of the Canadian Kitchen Cabinet Association, I thought leadership would mostly be about direction, decisions, and helping move initiatives forward. And yes, there was a lot of that. But what I didn’t expect… was how personal the journey would become.

There were moments where I felt completely confident walking into a room. And there were other moments where I left meetings replaying conversations in my head wondering, “How could we better handle that” and “how could we put procedures or policies in place for future leaders” Especially during some of the advocacy work.

I never imagined this role would involve conversations with government, navigating industry pressures, balancing different perspectives, and trying to help carry important messages forward on behalf of so many people.

At times, it felt heavy. Because I cared deeply. And I think that was one of the biggest lessons for me.

Leadership is not about having all the answers.

There were many moments where I genuinely did not know the answer. But I learned I didn’t need to know everything. I needed to listen carefully. I needed to stay curious. I needed to bring the right people/subject matter experts together. And sometimes, I simply needed to create space for people to feel heard. That became one of the things I am most proud of during this journey. Not just the work we accomplished — but how we approached it. Making sure voices were heard. Listening fully before acting. Trying to bridge gaps instead of deepening them. And helping move conversations forward in a way that respected both experience and new perspectives.

Because when people feel heard, something changes. Walls come down. Ideas open up. People begin contributing differently. That belief is what inspired things like the HR roundtable this past year. Not because we needed another meeting on the calendar… But because our industry needed a place for people conversations too.

Conversations about leadership, culture, hiring, retention, and the realities businesses are navigating every day. And watching those connections begin to form across companies and across Canada reminded me how powerful community really is.

I also realized throughout this experience that leadership carries a responsibility far beyond the moment you are in. There were many conversations where I found myself thinking not only about the issue in front of us, but also about what we were building for the future.

How could we handle challenges better? What processes, policies, or structures could we put in place to support future leaders and strengthen the association long after our own terms ended? That perspective began shaping how I approached meetings, discussions, and decision-making. I became increasingly aware of the value of every minute people were giving to the table and the importance of using that time intentionally to move conversations forward in meaningful ways. Over time, I found myself focusing less on reacting to the moment and more on helping create clarity, alignment, and long-term progress. And I think that is one of the biggest things this role taught me: Leadership is not just about guiding people through today’s decisions. It is about leaving things stronger, clearer, and more supported for the people who come next.

Leadership is not just about guiding people through today’s decisions. It is about leaving things stronger, clearer, and more supported for the people who come next.

As a first-generation Canadian, raised by parents who immigrated here to create opportunity for their children, I grew up understanding the value of hard work. But one of the greatest gifts they gave me was confidence in using my voice and the encouragement to stay grounded in my personal values. Thank you for your supporting my leadership journey at CKCA over these years. Your presence at the events has been greatly appreciated. I know I’ve made my family proud, but I also hope that in some small way, I’ve helped create visibility for other women, and for members of the Indian and Punjabi community, to see that there is space for them in leadership within our industry too. Because representation matters.

And sometimes simply seeing someone step into a role helps others believe they can as well. Standing here tonight, I realize how much of my leadership journey has really been about helping create that same space for others. Encouraging people to contribute. Helping people feel included in conversations. Making room for different perspectives, generations, and ideas.

Because the future of this industry will not be shaped by one type of leader. It will be shaped by people willing to listen, adapt, collaborate, and continue learning from one another. And honestly… that gives me a lot of hope.

I have seen incredible resilience in this industry. I have seen generosity, innovation, mentorship, and people who genuinely care about what they are building — not just in their businesses, but in their communities and teams. And I feel incredibly grateful to have experienced this chapter alongside all of you.

As I transition into the role of Past President, I do so feeling proud of what this community continues to represent. Some of the best parts of this journey were the conversations behind the scenes the problem solving, the debates, the moments of alignment, and the shared care for where this industry is headed.

This year brought more change, complexity, and challenges than many of us anticipated, and while there is still important work ahead, I think tonight is also a moment to pause, reflect, and feel proud of everything we have navigated and overcome together.

To our board of directors, thank you for your continuous support. Behind every strong association is someone doing countless hours of work behind the scenes. From emails late into the evening, to stepping up again and again whenever support was needed, she has been a steady presence throughout an incredibly demanding year. Thank you to our Executive Director, Sandra Wood.

And I think if I could leave one thought behind tonight, it would simply be this: Leadership is not really about titles.

Titles eventually change. What lasts is how people experienced you. Did people feel heard? Did people feel respected? Did people feel encouraged to step forward too? That is the kind of leadership I hope I have brought to this role. And it is the kind of leadership I know will continue long after my presidency ends.

As our Vice President Luke Elias and I have worked very closely together, and I’ve seen firsthand his commitment to innovation, collaboration, and moving our industry forward. As many of you know, our “Leader of Robotics” brings not only vision for the future, but also a leadership style grounded in curiosity, connection, and progress and I know the association will be in great hands.

And to the association, thank you for your trust, for your support. And thank you for allowing me to be part of this journey with all of you. It has truly meant more to me than I can fully put into words.

The Canadian Kitchen Cabinet Association (CKCA), established in 1968, is a national trade association representing the kitchen cabinet industry in Canada. CKCA works to inspire progress and innovation in the industry, by promoting excellence, facilitating continuous improvement and working to ensure high standards for design and manufacturing are upheld.

For more information:
Sandra Wood, CKCA Executive Director
sandra@ckca.ca
613-493-5858

Rishelle Tarr

Westwood Cabinetry

Rishelle Tarr is a dedicated operations leader with a strong background in finance, sales, and business development. She joined Westwood Cabinetry in 2018 and currently serves as Director of Business Operations, where she plays a key role in scaling the company’s multi-family and B2B cabinetry channels across Canada. With a career spanning finance and operational strategy, Rishelle brings a process-driven mindset and a passion for growth and innovation to her work. As a new voice in the cabinet manufacturing space, Rishelle offers fresh insight into evolving market trends and the next generation of industry leadership. Rishelle is excited to serve on the CKCA Board of Directors, where she aims to support industry connection, knowledge-sharing, and a strong future for Canadian cabinetry.

Craig Atkinson

Marathon Hardware

Founded in 1990, Marathon began with a simple concept; to provide excellent customer service to the woodworking trade by offering affordable high-quality hardware and the best customer support in the industry. Over the last 30 years, we have been dedicated to our customers by creating a company with these cornerstone ideals. Craig joined Marathon in 2011, taking charge of their technology and web, and later all marketing. With extensive operations from BC to Ontario, Marathon takes pride in building long term relationships with its customers. Craig believes that the mission of the CKCA is in direct relation to Marathon’s approach to doing business. By building working relationships based upon trust and mutual respect, everyone moves forward together.

James Dewinetz headshot

Treasurer

James Dewinetz

CPA, CMA – Pacific Rim Cabinets

James has been around the cabinet industry his whole life, working in factories as a summer job. His father started Pacific Rim Cabinets in 1997 to manufacture custom cabinets solely for export to Japan. Over the years, while Japan remains an integral part of the company’s history and sales, Pacific Rim Cabinets now deals primarily with the custom home builders, designers and architects around Vancouver and the lower mainland of BC manufacturing custom kitchens, bathroom vanities, entertainment units, closets, fireplace surrounds, offices, among others.
James began working at Pacific Rim Cabinets in 2010 as the company’s accountant, he completed his CMA designation in 2012 and became the company’s President in 2018.

James works with the CKCA President and the Executive Director to manage and monitor the CKCA Finances on a regular basis. What’s the biggest advantage to being a member according to James? Click here»

Gerald Van Woundenberg

Van Arbour Design

Gerald is owner of Van Arbour Design based in Vancouver, BC. In business for more than 34 years, Gerald is a first generation Canadian with Dutch roots. Gerald loves building and knowing how something works. He is committed to change in an ever changing world and always looks for the best and most effective ways to do things. Gerald’s business is intensively client-driven: quality first, with integrity and honesty and transparency in the process. Gerald has been a presenter at the CKCA National Forum and is now pleased to be a member of the Board of Directors.

What’s the biggest advantage to being a member according to Gerald?
Click here »

Chris Havey

CNC Automation

Chris joined CNC Automation in March 2022 after 19 years at Deslaurier Custom Cabinets where he was a member of the senior leadership group and held the role of manager of supply chain and new product introduction (NPI). As a seasoned operations and supply chain professional, Chris brings tremendous insight and knowledge, both from the viewpoint of a manufacturer and now as a supplier. Chris is results-driven and prides himself on his work. He loves this industry and approaches it with passion and vigor. It is the same passion that has driven Chris to want to be on the CKCA Board of Directors. Chris was elected to the Board on June 15, 2023 to serve his first 3 year term. What’s the biggest advantage to being a member according to Chris? Click here»

James Mckenna

Glenwood Kitchen

James McKenna graduated with a business degree from Saint Francis Xavier University. After working in the natural gas industry in Toronto, James returned home to run the new family business Glenwood Kitchen Ltd.

Glenwood manufactures custom cabinetry and has been in business for 50 years. Mr. McKenna was finalist for Entrepreneur of the year award with Ernst & Young and his company has won the Chamber of Commerce Business of the Year Award.

James volunteers with numerous charities and was awarded the Paul Harris fellowship award. Recently, he was recognized by Junior Achievement as volunteer of the year and by NB literacy coalition for his corporate responsibility

Rick Hurst

Richelieu Hardware

Rick has more than 45 years of industry experience and has been an active voice and advocate for the evolution of kitchen cabinets in the Canadian market. From the euro conversion of cabinets replacing face frames to the various evolution of drawers, hinges, lighting, accessories, and motion technology, Rick has seen and also led a lot of the big events that drive consumer demand and have pushed the industry in an upscale direction. Himself a passionate woodworker with his own home workshop, Rick offers the unique skill combination of understanding the industry and cabinetry from sales to design to innovation, right down to the nuts and bolts of making a cabinet hardware solution work.

Rick was previously a member of the CKCA board for 27 years, serving on all CKCA committees during his tenure. Rich has also served as a board member of AWMAC (approximately 10 years) and the NKBA (approximately 5 years) as well as 10 years in his homeowner’s association, including 3 as president. 

Craig Bauslaugh

Columbia Cabinets

Craig Bauslaugh is the Chief Improvement Officer at Columbia Cabinets, a Canadian cabinet manufacturer, with 170 production staff. He studied Arts at Laurentian University, where he competed on the varsity basketball team, demonstrating a strong commitment to teamwork and high performance. Craig earned his Lean Six Sigma Black Belt from Purdue University and is currently expanding his leadership skills through executive education at Stanford University. He designs and manages programs that enhance operational efficiency and consistency, while leading process improvement, production optimization, and cross-functional initiatives aligned with the company’s strategic vision. Craig also delivers Lean and continuous improvement training to management teams at all levels, and is passionate about building dynamic teams and fostering a culture of continuous growth.

Trevor Chaulk

Chaulk Woodworking

Trevor has been in the trades for more than 26 years, starting off with 10 years in the tool and die industry in the Toronto area.  After moving to Haliburton Highlands, Ontario in 2007, he started a small cabinetry company.  Since then, they have grown to be the largest cabinetry shop in their local area.  Trevor and his wife Angela understand the dynamics of starting, building and running a cabinetry shop in today’s time, while raising three children.  He has always had a passion for woodworking, designing and building things.  After joining the CKCA as a member in 2016, he was enthusiastic about what they were doing and had to offer.  Trevor has a keen interest in seeing the Canadian cabinetry and manufacturing industry learn, grow and thrive.  What’s the biggest advantage to CKCA membership according to Trevor? Check it out here»

Giuseppe Castrucci

Laurysen Kitchens

Giuseppe is Past Vice-President of Marketing & Sales at Laurysen Kitchens in Ottawa. Giuseppe’s wife, Caroline Castrucci  previously served on the CKCA Board and served as President of CKCA. Laurysen Kitchens was established in 1970 and began as a business operating out of the garage of John Laurysen with just 1,200 square feet. With more than 55,000 square feet of manufacturing space this family run business continues to thrive and a third generation is now very actively involved in the business. Giuseppe brings a wealth of experience having served on various Boards over the years including currently President of the Greater Ottawa Home Builders Association, Chairman of the Kitchen & Bath Program at Algonquin College Business Advisory Board, Chair of the Design Excellence Awards Committee for NKBA Ottawa. Giuseppe has a passion for cars and is also Chairman of the FCA Ottawa Ferrari Festival. He was Knighted by the Royal House of Savoia Charity and also by the Ethiopian Order of the Lion Charity.

What’s the biggest advantage of being a CKCA member according to Giuseppe? Read here»

Joerg Brauns

2020

Joerg Brauns is part of the Manufacturing Team at 2020. In 2001, Joerg moved to Canada to open an office for a Germany Software Company. Acquired by 2020 Technologies in 2005, Joerg held several leadership positions at 2020. With over 20 years of experience in the woodworking industry around the world, Joerg has managed ERP implementations and led a team of professional engineers and consultants, before managing new and existing manufacturing accounts around the world. Joerg is also a member of 2020’s worldwide Factory leadership team.

He is a strong believer that the collaboration between like-minded people will allow all of us to grow.

What’s the biggest advantage to being a member according to Jeorg?
Click here »

 

Sandra Wood headshot

Secretary and Executive Director

Sandra Wood

CMP

Sandra has worked in the not-for-profit sector for more than 30 years. Having worked for many different associations in education, medical and now wood sector. Sandra brings a universal perspective based on hands-on experience.  She is passionate about not-for-profits because they work to support their members and the industry. Sandra enjoys “connecting the dots” and facilitating strong networking opportunities to engage members. She believes Associations are about fostering strong business relationships fueled by an empathic and sound business approach. She is an experienced public speaker, writer and has served on various Boards as a Director. She brings a well rounded perspective to CKCA.

Pete Fournier headshot

Past-President

Pete Fournier

Triangle Kitchen

Pete is an experienced entrepreneur – he started his first company at the age of 19 and has held a managerial role for 20 years.  After finishing his degree in Wood Products Processing at the University of British Columbia, he joined the Triangle Group in 2000, where they currently employ more than 100 staff.  Pete is responsible for all aspects and functions of new business development, product development, facility expansion and new markets. Pete previously served as Vice-Chairman of the Board of Directors for the Wood Manufacturing Council, was President of the Canadian Kitchen Cabinet Association and is also an independent Board Member for a private Nano technology company called Metamaterials Technologies Inc.

What’s the biggest advantage to being a member according to Pete? Click here »

Vice-President

Luke Elias

Muskoka Cabinet Company

Luke has been in the industry for more than 30 years and only loves his family more than his pursuit of advancing technology in business.  Luke is passionate about technology in manufacturing and in 1989 started implementing computer hardware and software to improve office to shop communications. Early on Luke invested in cutting and optimization software and invested in a a Nested Based Manufacturing in 2000.  Today Luke is co-founder of SMARTMRP Inc. an ERP/MES automation software specifically designed for the woodworking industry. With SMART at its core, Muskoka boasts one of the most advanced panel processing cells in the world, utilizing Robotics, RFID, ERP and an AGV, for machining, sorting, labeling, transporting and tracking parts. These innovations have resulted in Muskoka having output three times the industry average. Luke believes the key to survival and growth is through integration of processes and automated sharing of information within the organization.

President

Amrita Bhogal

Sunrise Kitchens

Amrita is an enthusiastic HR professional whose focus is to elevate people’s mindset and coach them to live a continuous improvement lifestyle. She has always had an entrepreneurial mindset and turned her passion for helping people into a pursuit of Human Recources in University. Nine months into her career she was introduced to the principles of Kaizen and since then adopted these principles in her life. Presently she is educating the workforce at Sunrise Kitchens on learning to use Kaizen principles in daily tasks at work and at home. Amrita has been a Board member on the Surrey Board of Trade in BC and is a recipient of the Wood Manufacturing Council’s HR Award for Innovation 2020 and has spoken at numerous CKCA events and continues to write and publish articles in CKCA newsletters and other media. 
What’s the biggest advantage to being a member according to Amrita? Click here»