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Business story

Cabico & Co.

Technology with a human touch

Cabico&co is one of North America’s leading custom cabinetry manufacturers, privately owned, with a team of 600+ specialists and craftsmen and over 370,000 sq. ft. of manufacturing facilities based in Coaticook, Quebec and St. Catharines, Ontario. They have a network of more than 550 dealers across North America and are fuelled by over 35 years of solid growth. Their business approach is to harness the latest technology while still incorporating an essential human touch into every step of the design and manufacturing process and every aspect of client and business relationships.

There are 330 employees based in Coaticook and the other 300 are in St. Catharine’s with approximately two-thirds living locally or about 20 minutes away from the plant.

Alain Ouzilleau
President & CEO

Value placed on the human touch

Alain Ouzilleau, President and CEO admits that he faces the same challenges that most in the industry are feeling—the labour shortage. “Some of the ways we have been able to mitigate this challenge is to recruit abroad and hire internationally. We have 36 new employees who will soon be welcomed to Coaticook (12 from Senegal and 24 from the Philippines). We are also hiring an additional 70 individuals from the Philippines, half will work in St. Catharines, and the other half will work in Coaticook. Hiring internationally requires a lot of work and expense with securing housing, immigration, etc. but right now, technology just isn’t enough, we still have a need for employees who can infuse the human touch into our products.”

Investing in technology

On September 22, Cabico&co unveiled their new ultramodern facilities, new equipment, and upgrades to their Coaticook manufacturing plant. Alain told CKCA that “With nearly $25 million in updates, including major digital and technological transformation, this upgrade now positions Cabico&co as a leading player to increase production and growth in domestic and North American markets. Cabico&co’s plant optimization strategy meshes automation and robotization technology, connected manufacturing, and the know-how and artisanal approaches of specialists and craftsmen who bring personalized touches to the most complex projects. The design and manufacturing of custom cabinets require seamless communication between people, machines, and systems. Achieving this balance was a significant implementation challenge for the technology teams at Cabico&co and its Quebec partners Dunin Technologies, Nubik (Deloitte), Createch (Talan), PSTOX, and Automatech, which managed to converge, integrate, and synergize a range of software and technologies.”

Automating “custom”

Cabico&co has a multi-year vision to ease customer experiences in designing and manufacturing personalized projects. While some may think that automation will limit customization, Alain doesn’t see things that way; “This massive transformation has only one purpose—to be at the service of our woodworkers, so they spend more time doing what they’re best at, infusing their craftsmanship into our products.” “Technology is associated with standard production (i.e. no more custom). Robots and systems free up our talented craftsmen’s time. This helps to increase production capacity and to produce projects of unparalleled quality. The system transformation that is happening right now is influencing the designer’s design because we can take these designs and send them directly to our production system.

Each project contains more than 600 parts. All these parts have unique routes inside our systems. These parts converge towards the assembly line, where they are assembled and shipped to our customers. rewarding, and they will be able to use their talent and skillsets for customization and craftsmanship, which is what matters.”

For Alain and his team they recognized that custom cabinetry brings a significant communication challenge between the systems, the people, and the machines. Alain admits “It was impossible to find one system that answered all the challenges we had for producing custom cabinetry. So, we had to find one expert system as our solution. We ended up finding one system to join all these systems together.”

Cocreator platform

Alain is excited about the Cocreator platform which will become the cornerstone of the communication between Cabico&co and their partners. The idea behind cocreator is to move away from a catalogue and Alain says “We want to take a designer’s creativity and bring it to the machine on the shop floor. Custom cabinetry is no longer a question of choosing inside a catalogue; it’s now taking a dream and making it reality.”

“What our team has accomplished over the last couple of years is just paramount. I’m so proud of the work they’ve done. We truly have an excellent team.”

Custom cabinetry is no longer a question of choosing inside a catalogue; it’s now taking a dream and making it reality.

From financing to impact—The
positive ripple effect

In addition to Cabico&co’s financial investments, they are investing in innovative systems that will help drive the cabinet industry forward. Alain believes the biggest impact from the investments he has made is on his customers. He points out that “Ultimately, it will be much easier for our customers to work with us. The process for a designer to design, order, and receive exactly what they envisioned will be more seamless. In addition, the impact on our employees will be positive as well. Their work will be more rewarding, and they will be able to use their talent and skillsets for customization and craftsmanship, which is what matters.”

“From day one, our purpose has been to contribute to our stakeholders, employees, and customers’ success. And for that, we’ve always had big ideas and visions regarding how we can get there to become their best partners. I strongly believe we need to invest in technology and be more efficient. We’re the early adopters of technology, and this is necessary to stay competitive in the North American cabinetry industry.” “We have amazing long-term financial partners that have helped us through this process. We are very grateful for the trust and support of the Business Development Bank of Canada (BDC), Desjardins, Export Development Canada (EDC), and Investissement Québec.”

Looking forward IN Canada

Alain is realistic about the challenges our industry faces. Despite those challenges, Alain believes there are excellent career paths in the cabinet industry and recognizes that “We need to do a better job of educating Canadians on the career opportunities that exist within the trades. This is so important for the success of the industry as a whole.” When asked if Alain had considered taking production off- shore, Alain responded “We are a proudly Canadian manufacturer. Here in Canada, our employees truly have an incredible work ethic and craftsmanship.”

Advice for the industry

Recognizing Cabico&co is a leader and a large manufacturer in Canada, Alain knows the industry is comprised of a wide range of SME’s. To any company thinking of expanding and investing in more technology Alain reflects on his own experience at Cabico&co; “It’s taking significant time to plan and ensure we have the right equipment. We have had to assess the requirements based on the nature of our products and match the technology and equipment to those needs.”

For Alain and his team they have embraced a common vision—to go the extra mile. They want to attract the best talent, customers, and partners and Alain believes that his facilities’ digital and technological transformation is a force for positive change. Alain adds “It enables us to offer customers operational excellence to meet their expectations and ideas while providing a motivating work environment for our employees. I am very proud of my people, without whom the migration to updated industry processes would not have been possible.”

On behalf of the CKCA, we would like Alain and his team to know how proud we are of you too! Alain makes time from his very busy schedule to participate in one of CKCA’s committees and supports the work we continue to do to advocate for our industry. Alain doesn’t just talk the talk he walks the walk too.

CKCA President, Pete Fournier attended Cabico&co’s unveiling on September 22 (and admits to taking pictures and being inspired by what he saw!). As Pete says “Cabico is a proud member of CKCA and it’s these kinds of innovations that drives the industry forward and sets a path that inspires us all and shows us what is possible.”

CKCA would like to wish Alain and his entire team at Cabico&co the very best in this exciting next chapter!

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Why Work With a CKCA Member?

Committed to professionalism, quality, innovation and made in Canada.

Craig Atkinson

Marathon Hardware

Founded in 1990, Marathon began with a simple concept; to provide excellent customer service to the woodworking trade by offering affordable high-quality hardware and the best customer support in the industry. Over the last 30 years, we have been dedicated to our customers by creating a company with these cornerstone ideals. Craig joined Marathon in 2011, taking charge of their technology and web, and later all marketing. With extensive operations from BC to Ontario, Marathon takes pride in building long term relationships with its customers. Craig believes that the mission of the CKCA is in direct relation to Marathon’s approach to doing business. By building working relationships based upon trust and mutual respect, everyone moves forward together.

James Dewinetz headshot

Treasurer

James Dewinetz

CPA, CMA – Pacific Rim Cabinets

James has been around the cabinet industry his whole life, working in factories as a summer job. His father started Pacific Rim Cabinets in 1997 to manufacture custom cabinets solely for export to Japan. Over the years, while Japan remains an integral part of the company’s history and sales, Pacific Rim Cabinets now deals primarily with the custom home builders, designers and architects around Vancouver and the lower mainland of BC manufacturing custom kitchens, bathroom vanities, entertainment units, closets, fireplace surrounds, offices, among others.
James began working at Pacific Rim Cabinets in 2010 as the company’s accountant, he completed his CMA designation in 2012 and became the company’s President in 2018.

James works with the CKCA President and the Executive Director to manage and monitor the CKCA Finances on a regular basis. What’s the biggest advantage to being a member according to James? Click here»

Gerald Van Woundenberg

Van Arbour Design

Gerald is owner of Van Arbour Design based in Vancouver, BC. In business for more than 34 years, Gerald is a first generation Canadian with Dutch roots. Gerald loves building and knowing how something works. He is committed to change in an ever changing world and always looks for the best and most effective ways to do things. Gerald’s business is intensively client-driven: quality first, with integrity and honesty and transparency in the process. Gerald has been a presenter at the CKCA National Forum and is now pleased to be a member of the Board of Directors.

What’s the biggest advantage to being a member according to Gerald?
Click here »

Chris Havey

CNC Automation

Chris joined CNC Automation in March 2022 after 19 years at Deslaurier Custom Cabinets where he was a member of the senior leadership group and held the role of manager of supply chain and new product introduction (NPI). As a seasoned operations and supply chain professional, Chris brings tremendous insight and knowledge, both from the viewpoint of a manufacturer and now as a supplier. Chris is results-driven and prides himself on his work. He loves this industry and approaches it with passion and vigor. It is the same passion that has driven Chris to want to be on the CKCA Board of Directors. Chris was elected to the Board on June 15, 2023 to serve his first 3 year term. What’s the biggest advantage to being a member according to Chris? Click here»

James Mckenna

Glenwood Kitchen

James McKenna graduated with a business degree from Saint Francis Xavier University. After working in the natural gas industry in Toronto, James returned home to run the new family business Glenwood Kitchen Ltd.

Glenwood manufactures custom cabinetry and has been in business for 50 years. Mr. McKenna was finalist for Entrepreneur of the year award with Ernst & Young and his company has won the Chamber of Commerce Business of the Year Award.

James volunteers with numerous charities and was awarded the Paul Harris fellowship award. Recently, he was recognized by Junior Achievement as volunteer of the year and by NB literacy coalition for his corporate responsibility

Rick Hurst

Richelieu Hardware

Rick has more than 45 years of industry experience and has been an active voice and advocate for the evolution of kitchen cabinets in the Canadian market. From the euro conversion of cabinets replacing face frames to the various evolution of drawers, hinges, lighting, accessories, and motion technology, Rick has seen and also led a lot of the big events that drive consumer demand and have pushed the industry in an upscale direction. Himself a passionate woodworker with his own home workshop, Rick offers the unique skill combination of understanding the industry and cabinetry from sales to design to innovation, right down to the nuts and bolts of making a cabinet hardware solution work.

Rick was previously a member of the CKCA board for 27 years, serving on all CKCA committees during his tenure. Rich has also served as a board member of AWMAC (approximately 10 years) and the NKBA (approximately 5 years) as well as 10 years in his homeowner’s association, including 3 as president. 

Heidi Boudreault

Denca Cabinets

Born and raised in Calgary, Heidi learned the ins and outs of the custom cabinetry industry at a young age, her passion in business management makes Heidi a perfect fit as General Manager and co-owner at Denca for the past 15 years. Her education includes Finance, Business Management and Marketing. Denca manufactures custom kitchens, vanities, entertainment units and cabinetry for any room in the home/office. Also a supplier for many appliances and plumbing fixtures. Denca is an active member of the Calgary community, proud to have donated  kitchens to non-for profit organizations in Calgary and supporting many local charities and events. What’s the biggest advantage to being a member according to Heidi? Click here»

Trevor Chaulk

Chaulk Woodworking

Trevor has been in the trades for more than 26 years, starting off with 10 years in the tool and die industry in the Toronto area.  After moving to Haliburton Highlands, Ontario in 2007, he started a small cabinetry company.  Since then, they have grown to be the largest cabinetry shop in their local area.  Trevor and his wife Angela understand the dynamics of starting, building and running a cabinetry shop in today’s time, while raising three children.  He has always had a passion for woodworking, designing and building things.  After joining the CKCA as a member in 2016, he was enthusiastic about what they were doing and had to offer.  Trevor has a keen interest in seeing the Canadian cabinetry and manufacturing industry learn, grow and thrive.  What’s the biggest advantage to CKCA membership according to Trevor? Check it out here»

Giuseppe Castrucci

Laurysen Kitchens

Giuseppe is Vice-President Marketing, Sales at Laurysen Kitchens in Ottawa where he works with his wife, Caroline Castrucci who has previously served on the CKCA Board and most recently served as President of CKCA. Laurysen Kitchens was established in 1970 and began as a business operating out of the garage of John Laurysen with just 1,200 square feet. With more than 55,000 square feet of manufacturing space this family run business continues to thrive and a third generation is now very actively involved in the business. Giuseppe brings a wealth of experience having served on various Boards over the years including currently President of the Greater Ottawa Home Builders Association, Chairman of the Kitchen & Bath Program at Algonquin College Business Advisory Board, Chair of the Design Excellence Awards Committee for NKBA Ottawa. Giuseppe has a passion for cars and is also Chairman of the FCA Ottawa Ferrari Festival. He was Knighted by the Royal House of Savoia Charity and also by the Ethiopian Order of the Lion Charity.

Joerg Brauns

2020

Joerg Brauns is part of the Manufacturing Team at 2020. In 2001, Joerg moved to Canada to open an office for a Germany Software Company. Acquired by 2020 Technologies in 2005, Joerg held several leadership positions at 2020. With over 20 years of experience in the woodworking industry around the world, Joerg has managed ERP implementations and led a team of professional engineers and consultants, before managing new and existing manufacturing accounts around the world. Joerg is also a member of 2020’s worldwide Factory leadership team.

He is a strong believer that the collaboration between like-minded people will allow all of us to grow.

What’s the biggest advantage to being a member according to Jeorg?
Click here »

 

Sandra Wood headshot

Secretary and Executive Director

Sandra Wood

CMP

Sandra has worked in the not-for-profit sector for more than 30 years. Having worked for many different associations in education, medical and now wood sector. Sandra brings a universal perspective based on hands-on experience.  She is passionate about not-for-profits because they work to support their members and the industry. Sandra enjoys “connecting the dots” and facilitating strong networking opportunities to engage members. She believes Associations are about fostering strong business relationships fueled by an empathic and sound business approach. She is an experienced public speaker, writer and has served on various Boards as a Director. She brings a well rounded perspective to CKCA.

Pete Fournier headshot

Past-President

Pete Fournier

Triangle Kitchen

Pete is an experienced entrepreneur – he started his first company at the age of 19 and has held a managerial role for 20 years.  After finishing his degree in Wood Products Processing at the University of British Columbia, he joined the Triangle Group in 2000, where they currently employ more than 100 staff.  Pete is responsible for all aspects and functions of new business development, product development, facility expansion and new markets. Pete previously served as Vice-Chairman of the Board of Directors for the Wood Manufacturing Council, was President of the Canadian Kitchen Cabinet Association and is also an independent Board Member for a private Nano technology company called Metamaterials Technologies Inc.

What’s the biggest advantage to being a member according to Pete? Click here »

Vice-President

Luke Elias

Muskoka Cabinet Company

Luke has been in the industry for more than 30 years and only loves his family more than his pursuit of advancing technology in business.  Luke is passionate about technology in manufacturing and in 1989 started implementing computer hardware and software to improve office to shop communications. Early on Luke invested in cutting and optimization software and invested in a a Nested Based Manufacturing in 2000.  Today Luke is co-founder of SMARTMRP Inc. an ERP/MES automation software specifically designed for the woodworking industry. With SMART at its core, Muskoka boasts one of the most advanced panel processing cells in the world, utilizing Robotics, RFID, ERP and an AGV, for machining, sorting, labeling, transporting and tracking parts. These innovations have resulted in Muskoka having output three times the industry average. Luke believes the key to survival and growth is through integration of processes and automated sharing of information within the organization.

President

Amrita Bhogal

Sunrise Kitchens

Amrita is an enthusiastic HR professional whose focus is to elevate people’s mindset and coach them to live a continuous improvement lifestyle. She has always had an entrepreneurial mindset and turned her passion for helping people into a pursuit of Human Recources in University. Nine months into her career she was introduced to the principles of Kaizen and since then adopted these principles in her life. Presently she is educating the workforce at Sunrise Kitchens on learning to use Kaizen principles in daily tasks at work and at home. Amrita has been a Board member on the Surrey Board of Trade in BC and is a recipient of the Wood Manufacturing Council’s HR Award for Innovation 2020 and has spoken at numerous CKCA events and continues to write and publish articles in CKCA newsletters and other media. 
What’s the biggest advantage to being a member according to Amrita? Click here»